Filed Under Reviews
What better way to show ones inner geek then by owning a binary watch? Having stumbled across this watch on ThinkGeek, I couldn’t resist. With a quick click of the mouse, charge of the card, and a few days wait, I found myself to be a proud owner. Though it’s priced at $70, I was expecting the equivalent of cheap $20 watch from Walmart. A kin to one those really weird but ridiculously priced items that can only be found at a Spencer’s. Where they know you can’t find it anywhere else so they slap on some absurd price while making the damn thing as cheap as possible. Thankfully this watch is no where near that. In fact, what I received is a fabulously crafted and quality product.

The enclosed box was well designed and had a strong modern tech feel. It was the same feeling one gets upon dropping a few hundred on an iPod or a pair of Oakley glasses. AKA, The package showed care and thought. To my surprise a nice manual was on the inside depicting other binary watch models from the same company! You have to understand that before buying I spent a long time searching for other binary watches but found no other. ThinkGeek also made no mention of who made the device or the model name I bought.
The Compay, 01 The One, specializes in making just binary watches. Google “binary watch” and see how they don’t show up anywhere. Odd? Their website reminds me something from Calvin Klein or Zoolander. That ridiculous modern look with crazy looking models standing around. They certainly advertise well as modern, expensive, fancy….and they sure do deliver on mark. Compared to their other products, mine seemed old and outdated. It wasn’t far from the truth.

My watch, The Samui Moon (SMB107) appears to be a discontinued model. At $70 dollars, its far cheaper to their other $200 dollar models! Guess I got a steal? It’s made from stainless steel and has quite a hefty feel. Not overly heavy, just enough to know its tough and will last. Its also rated to 3 ATM for water resistance. The interface is fairly easy. One button lights the diodes that display the time, the other is used for setting the time. Top row of diodes is hours, bottom row is minutes. It only displays the time in standard 12 hour format. There is no AM/PM light. Light on means 1, light off means 0. Above each diode is a number “cheat” for determining the time. I.E. 1, 2, 4, 8, 16, etc. The circuit board design helps add to the geek feel.
I do have a few minor gripes. In direct sunlight, the diodes cannot be seen and requires the hand shadow and look technique. Even then, its tough to see the glowing lights. Also, I was hoping for the option of 24 hour time. Its just one more light on the hours row. Seems too easy to include. My biggest complaint, though, is that number “cheat” above each diode. The only people who would buy this watch are geeks. Seriously, what causal Joe Shmoe wants this? Its a niche watch for a niche set of people. As a computer programmer, I had hoped to drastically improve my binary reading ability. When I can blatantly see the numbers to add, I can’t help but read that instead.
In all, I’m very satisfied with the watch and what 01 The One has made. My overall intent is to use this as my official Army watch for use in Iraq. What better way to test the durability? As you can see in the pictures, I replaced the normal leather straps with the Army’s own camo velcro band. They sell at any local military base.
Fyi, apparently Steve Wozniak wears this very watch. Video Proof.
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